The Label
When it came to designing our label, we had a lot of fun. We hired a local Sonoma designer, Ken Winston, who did such a good job giving us label options that we ended up with two designs and a split decision. So for our first vintage in 2004, we had His and Her labels.
Ali eventually won with the artwork from her label (above on the left) becoming Petrali’s logo and the label art for our flagship Syrah. Peter’s choice is used on our Blythleigh blend, named for our two daughters, Leigh and Blythe. A playful variation of our logo is used on our two additional blends: Mogoloo, named for our vineyard dog and Patch, named in honor of 100% of Petrali’s proceeds going to medical research (see www.takingouttoxo.org for more information).
There is a lot hidden in the artwork on both of the original labels: images of wine glasses and wine bottles, a map of our property, our initials “A” and “P”. As Peter always asks people as he pours them a glass, “What do you see when you look at our label?”
We had fun with our cork too. The next time you open a bottle of our wine, notice the tennis ball imprint on the end of the cork. We hope our neighbors notice it too. On the sides are the words “Petrali” and “Ponque” (pronounced “ponk”). “Plonque” is the French word for table wine. "Ponk" is the sound a tennis ball makes when it is hit and the word was used repeatedly by a neighbor addressing the subject of our proposed tennis court with the local planning commission - not in a complimentary way, as you might have guessed. You put "plonque" and "ponk" together and you have our little cork-side joke.
Ali eventually won with the artwork from her label (above on the left) becoming Petrali’s logo and the label art for our flagship Syrah. Peter’s choice is used on our Blythleigh blend, named for our two daughters, Leigh and Blythe. A playful variation of our logo is used on our two additional blends: Mogoloo, named for our vineyard dog and Patch, named in honor of 100% of Petrali’s proceeds going to medical research (see www.takingouttoxo.org for more information).
There is a lot hidden in the artwork on both of the original labels: images of wine glasses and wine bottles, a map of our property, our initials “A” and “P”. As Peter always asks people as he pours them a glass, “What do you see when you look at our label?”
We had fun with our cork too. The next time you open a bottle of our wine, notice the tennis ball imprint on the end of the cork. We hope our neighbors notice it too. On the sides are the words “Petrali” and “Ponque” (pronounced “ponk”). “Plonque” is the French word for table wine. "Ponk" is the sound a tennis ball makes when it is hit and the word was used repeatedly by a neighbor addressing the subject of our proposed tennis court with the local planning commission - not in a complimentary way, as you might have guessed. You put "plonque" and "ponk" together and you have our little cork-side joke.